Don’t send emails to people who don’t want to receive them. You will lose your customer base if you send emails that are unwarranted. In the following article, you will find some tips to help you be sure that you are targeting those who are interested in hearing from you.

Don’t email people that you do not know. Mailing people who are not familiar with you or your product can look like spam. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. They’re likely to delete your email, wasting everyone’s time.

Experiment with different formats for your email newsletters. Make sure that the information that’s very important is at the top, as well as new offers. Try to use different formats to find out which ones will work and which ones won’t. Stick with what works. This will allow your subscribers to become more familiar with the kind of content in your emails, and also how to obtain more information when they need to.

Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Your subscribers should have access to exclusive content before everyone else. Also try including special offers on products and services. Send out holiday greetings and specials, not just when you desire something.

Email marketing can be made more effective by giving your customers options. Allow subscribers to decide on the frequency and number of messages they receive. It’s especially important to let people choose what personal information they share. Providing these options to subscribers helps them feel safe and secure.

Branding your business is important, and it needs to work with all of your marketing efforts. Because of this, it’s important to take some time and create a template that lets you put your colors, company logo and fonts from your site into your emails. This will allow people to recognize your emails more easily.

Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. You’ll have much less screen area to work with on these types of devices. Test your emails out so that you know they’re legible on mobile screens.

Give your customers some type of incentive in your emails. These customers are more likely to give you their business if you provide them with a solid enough reason to do so. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.

Show customers you value them by only sending useful information. Do not abuse their confidence by giving them sales petitions that are blatant in nature. Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.



Always remember that you are working on building a reputation when you are developing an email marketing campaign. Make sure to do it right and do it well the first time. Don’t be lazy or mislead your customers. It’s your reputation at stake, and you must remember that at all times.

Be sure to test your email messages on different platforms to see what they look like to the readers. When you have a good design, you should test it out in a lot of different browsers and email providers. Even consider different operating systems. A message in Hotmail may look entirely different from a message opened in Gmail.

A marketing email should be short. Speak concisely and directly to your audience. Showing you value your reader’s time as much as they do, will establish trust and goodwill. If your message is brief, your readers are also more likely to read the entire thing. Your messages will have important content, even at the end, so this is a necessary step.

Protect yourself by including a confirmation that customers wish to receive your emails. By doing so, you are less likely to be listed as spam. Would-be subscribers should receive an email that requires they click on a link to accept their subscription immediately after signing up. Make sure that the email gives them the option to accept or reject the subscription. The customer will be happy to see that extra measure of security and you will have that additional proof that your emails are not spam.

Using these suggestions will help you to create useful emails designed with the recipient in mind. Bothering customers with unwanted email will only result in complaints and lost business. Use what you’ve read here to protect yourself and your business!