In Case you haven’t noticed, Facebook Ads is one of the hottest marketing strategies out there right now. You want to jump on this marketing powerhouse as soon as you can. This is one of the best paid marketing tactics for your business. It looks like Facebook has officially passed Google as the most visited site in the world, so their ad platform becomes more attractive than ever.

But, a lot of internet marketers remain unsure and skeptical of the advertising performance Facebook can deliver. Do surfers really pay close attention to ads on the social networking sites? And are those clicks converting into business? There are many concerns and questions about Facebook ads and their  true effectiveness.

Online Marketing is exploding right now. If you are serious about branding yourself, it is important to have good SEO, a compelling website, and a call to action. And of course you must leverage Social Media and now Social Media Marketing.

Facebook Marketing Explosion

Facebook Marketing Explosion

So, as a comparison of Google Pay per click and Facebook ads/PPC, I want to focus on the effectiveness of each type and its place in the online marketing world. There are alot of ways to measure the results including branding, conversion rate, Click through rate, etc. But the graph below on this case study shows cost per conversion as my metric of success.

This test posted on the internet today was performed using a restaurant chain with the primary conversion being a downloaded coupon on their main landing page. The test ran for one month using Facebook, Google search and Google display targeted to only three major United States cities. The same creative was used for both the FB and Google display ads to ensure the comparison was as accurate as possible. Also, the same daily budget limit was also applied to each marketing  channel. After the 1 month test, the following results were compiled.

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These are some compelling numbers and really show what is possible because so many people spend so much time on Facebook. I am an SEO specialist and have used Google PPC successfully and was very shocked by these results to say the least.

I did expect the greater impression totals, but it was very intriguing to see lower cost per clicks and the resulting cost per conversions.  This is just one isolated test using precise geo targeting and small budgets, but  it’s still hard to ignore the data from this test. So, should everyone jump on the Facebook Ad bandwagon? Probably not, but I am sure looking at it alot closer.

One of the greatest things about Facebook Ads is the fact that you can create a daily spending limit. If you only want to spend $20.00 a day, which I highly suggest you start out with that amount, you can set up for your Facebook  Ad to stop running once it hits your daily limit. This is a big deal for you because you can start out small and then increase it as you learn more about Facebook Pay Per Click.  The sky is the limit right now with Facebook.

If you are looking for ways to market your Home Based/Network Marketing Business online, I will show you powerful strategies to implement Facebook into your arsenal now.

Stay tuned for new ideas and tidbits on how to get the best bang for your buck with Facebook ads.

Increase Online Sales

So, you have your business website setup. Do you know what pages in your web site are generating the most interest? Do you know how to Increase Online Sales? Do you know what terms people are searching for that result in them finding your site? Probably not. Let’s use the peanut butter analogy. You have a website that sells peanut butter. You spend some money on paid search advertising/PPC and you assume that the key phrase “peanut butter” is a prime phrase to target. What happens?

Usually one of two things:

1. the term peanut butter is such a popular search term that thirty million other web sites are competing for the same key phrase.

2. the term peanut butter is so unpopular that it’s unlikely that it’s searched for more than once in this lifetime.

Proper keyword research can solve these problems. Let’s say for the sake of argument that keyword research is performed and that it is determined that a significant number of people are searching for “crunchy organic peanut butter”. It just so happens that our peanut butter company manufactures a whole line of organic, all natural crunchy peanut butter. We have discovered a niche. The right amount of people searching for the specific product that we want to sell. It’s the perfect match. So, what must be done to capitalize on our findings? First we optimize our web pages for our target keyword, we change the title, and the content so that they include the term “crunchy organic peanut butter”, then we scrap all of the paid search advertising that wasn’t working and focus on targeting our “crunchy organic peanut butter” market. The point is, successful search engine marketing relies on constant research and updates since the internet is fluid and evolving. What works today might not work tomorrow. We are able to identify strengths and weaknesses in your internet marketing campaigns and constantly research, update and adapt for maximum conversions and ROI.

Contact the Denver SEO Leaders.

Brad Killgore, Sales, SEO and Web Design Specialist
(720) 432-1736



Something to think about…

I am forever being contacted by colleagues recommending a variety of self-help books. And, yet, a another recently mentioned to me that he had been on a workshop where another participant told him to “Stop reading the books – and start living it!” The truth is, that you will only find true wisdom within. You will only find your true potential within. You don’t have to read others’ experiences or exhortations – you have to, at some point, sooner or later, start walking the talk – you’ve got to do it for yourself.

Many – or most – of the self-help books available on the market talk about our inner power, our innate ability to unleash the “giant within”. However, continually reading books will not do it for you – books contain other people’s wisdom, other people’s experience, other people’s journeys. You’ve got to take your own journey. Like attracts like, remember the law of attraction. And that journey starts in this very moment – it doesn’t start with a New Year’s Resolution, with some future commitment. In this very moment, you have, entirely within your own power, the ability to start truly living – way beyond what so-called “normal” people take for living.

You see, “normal” people don’t live – they exist in a pseudo-world of automatic reactive behavior, based on what they internalized when they were young and impressionable. In our formative years, we “learned” how the world works, what was possible and impossible, who we are and what our place is in this world of ours. Research indicates that little (or nothing) of what we learned approximates to the truth of what you and I can really achieve. Research indicates that we were socialized or normalized, that we live to a set of norms that confine us into an existence which sells us far short of all that we could actually and otherwise be.

The same research indicates that those who follow the norms are predisposed to being negative, believing the negative and mindlessly accepting that life is the way the vast majority of people believe it to be – a struggle, where you have to work hard to be a success, where nothing comes easily, where you live and die on the same set of rails that have been previously travelled by all the other normal people. Of course, if you buy into that nonsense, that is how your life will turn out – because we all create, through our subconscious beliefs, our very own self-fulfilling prophecies.

Time to wake up from the nightmare! Time to realize that you have, within your very own self, the innate ability to be all that you can be. Time to realize that you can create the life that you really, really want because, in the day to day of your current everyday life, you are already creating the life that you expect – it’s just that normal people live down to their expectations. Decades of research prove conclusively that we experience what we expect to experience, that we perceive what we expect to perceive, that we live the lives we expect to live.

Unfortunately, we are surrounded by normality and find it hard to break free. Sure, we might like to read about it, might like to dream about it, but most people will die without having realized their wildest dreams, without having realized what normal people perceive as unrealistic ambitions. These dreams are only wild or unrealistic because they don’t conform to the norms expected of normal people. These dreams and ambitions are yours for the living if you start using your mind abnormally – the way extraordinarily successful people use their minds. The only difference between you and people like Bill Gates, Muhammad Ali, Donald Trump, Mahatma Gandhi and all the rest is that those guys refused to accept the norm.

You can turn your back on the drudgery of normal too by changing your state of mind. Normal people’s minds are in an awful state – one bombarded by 50,000 random thoughts each day, one where their subconscious constantly focused on what was learned during their formative years – a past long gone.

As I said earlier, now is the moment in which you can change everything. Now is the moment in which you can start living exceptionally. There’s no time like the present. Indeed, now is the only time and place you or I have – doesn’t it make sense that we make the very most we can of the here and now.

This is done by turning your mind’s attention away from the nonsense that is pulling the normal world over your eyes. This is done by developing – or re-developing, because we could all do it as children, before we became normal adults – your innate, natural ability to invest your precious energy in the present moment. If you invest your energy in now, you will be more present than the normal person. You will have what normal people call “presence” – the kind of presence and influence that the people I mentioned earlier on have exercised in their lives.

You invest your energy in the present by paying more attention to the here and now. You are blessed in that you have, at your disposal, five senses with which you can actively engage to experience the wonder of what is going on now – not what normal people think is going on – but what is actually happening. You might just find that, in doing so, you’ll find that all the opportunities you need to achieve effortless success are before your very eyes. Open them.

Are you looking for different websites where you can advertise for free of charge and benefit from your Internet marketing skills? Subsequently you may want to check out social networking websites. But, prior to you start using social networking websites, you will need to understand what they are, their intended purpose, and how you can effectively manipulate them to put limitless advertising profits in your pocket. Firstly and foremost, a social networking website is a place where colossal numbers of folks go to hang out, communicate and network online. Folks spend hours with friends, family and associates, chatting and/or viewing each others’ videos on various topics of interest.

Given the fundamental nature of social networks, you can definitely understand how this kind of “large” social exchange can potentially help your online venture. Basically, marketing and advertising is a statistics game, and if your organization is online, you’ll want your ads displayed where there are a lot of people. The great numbers of people in a mall are small in comparison to the traffic you’ll find at social networking websites.

Smart internet marketers know that if masses of people congregate at these sites, therefore these are potential advertising goldmines. The fundamental challenge with social network marketing is to advertise on these sites without being perceived as an advertiser. Clearly, there is a right way and a wrong way to do this. You can’t blatantly advertise on these sites, because these are purely social networking environments.

Take MySpace for instance, as a very widely held and prominent social networking website. You cannot sign up with a profile called, “Brians Online Mall”, and then direct MySpace users to your website, by openly telling them about your business. This method is not accepted at social websites. But, by contrast, if you want to advertise on MySpace, you can communicate your desire to the people who run the site. Simply tell them you wish to advertise, and ask them about their advertising charge and cost for single and multiple ads.

When thinking of free internet advertising and the use of social network marketing, remember, there are numerous social websites where you can spread your “suggestive” word. This is an ideal opportunity to make use of your effective Internet marketing skills, where you need the large volume potential of social network websites. To be successful with social network marketing, you have to adapt to the social website environment. Therefore, your marketing strategies must embody these key principles. Your interactive approach must be genuine, cordial and friendly, with a “sharing and giving attitude” for whatever you want to “share” or “offer”. This unobtrusive and inconspicuous approach can make the difference between success or failure, and possible website expulsion.

Social network marketing is at no cost internet advertising in its most potent and subtle form. So, take the time to learn what works. Then, apply yourself to winner proven strategies and techniques which the experts are using to earn residual six figure incomes on a monthly basis. I recently learned that many internet newbies are achieving their marketing and financial goals within six months. And, they are not spending a dime on advertising, just the perfected art of social network marketing. If they can be successful, you can be successful. See what these newly successful, aspiring internet millionaires are doing and how some have advanced to an automated marketing system which helps them create auto-pilot Internet income.