So, you have your business website setup. Do you know what pages in your web site are generating the most interest? Do you know how to Increase Online Sales? Do you know what terms people are searching for that result in them finding your site? Probably not. Let’s use the peanut butter analogy. You have a website that sells peanut butter. You spend some money on paid search advertising/PPC and you assume that the key phrase “peanut butter” is a prime phrase to target. What happens?
Usually one of two things:
1. the term peanut butter is such a popular search term that thirty million other web sites are competing for the same key phrase.
2. the term peanut butter is so unpopular that it’s unlikely that it’s searched for more than once in this lifetime.
Proper keyword research can solve these problems. Let’s say for the sake of argument that keyword research is performed and that it is determined that a significant number of people are searching for “crunchy organic peanut butter”. It just so happens that our peanut butter company manufactures a whole line of organic, all natural crunchy peanut butter. We have discovered a niche. The right amount of people searching for the specific product that we want to sell. It’s the perfect match. So, what must be done to capitalize on our findings? First we optimize our web pages for our target keyword, we change the title, and the content so that they include the term “crunchy organic peanut butter”, then we scrap all of the paid search advertising that wasn’t working and focus on targeting our “crunchy organic peanut butter” market. The point is, successful search engine marketing relies on constant research and updates since the internet is fluid and evolving. What works today might not work tomorrow. We are able to identify strengths and weaknesses in your internet marketing campaigns and constantly research, update and adapt for maximum conversions and ROI.
Contact the Denver SEO Leaders.
Brad Killgore, Sales, SEO and Web Design Specialist