Low-Budget Online Marketing for Small Business

Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget. Low-Budget Online Marketing for Small Business takes readers behind the scenes of successful marketing campaigns. The book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use. Topics include: Targeting a marketing campaign; Generating free advertising; Marketing by using e-mail; Building web communities; Learning successful co-branding strategies. For anyone looking to attract attention to their small business on the web, this book will show them how, and with only a minimal investment.. This is a New updated edition now with CD-ROM.