new-tools

Viral Marketing 100 Success Secrets- Secret Strategies, Buzz

This book provides an easy to understand yet comprehensive view of using Viral marketing to tie the new online marketplace together –a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? The list goes on. […]

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Marketing to the Social Web: How Digital Customer Communities

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new

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