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The New Rules of Marketing and PR: How to Use Social Media,

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who […]

The New Rules of Marketing and PR: How to Use Social Media, Read More »

The New Rules of Marketing and PR: How to Use Social Media,

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power

The New Rules of Marketing and PR: How to Use Social Media, Read More »